Littlefield Brand Development Hires New Brand Strategist. Littlefield Brand Development has announced the hiring of Tony Shanks as brand strategist. Shanks will assume the lead strategy position on the Ditch Witch account.
According to a company release, Shanks joins Littlefield after serving as a senior strategic manager at iBeam/Williams, where he worked with clients such as Merrill-Lynch, Goldman Sachs and Ernst & Young.
"Tony's diverse background and previous experience as a strategic manager makes him the perfect candidate to take over the brand strategy for Ditch Witch," said Littlefield Vice President of Brand Strategy Laurie Tilley.
As a brand strategist, Shanks will help oversee all strategic directions planned for his clients, ensuring that work both stays on strategy and aligns with the insights and recommendations from the agency's account planning department.
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