My interests include everything you could possibly imagine. I have a degree in film (so useful here in Tulsa). I spend my days writing at my full-time job and writingat my critiques of the latest CD or band consist of "This is the best album. You should totally buy it."
It's not a fair assessment, to say the least. It's a rare occasion to find something that piques all of my interests. But thanks to the fine owners of Cain's--Alison and Jim Rogers--Tulsa may have provided the opportunity to experience both music and fashion in the same location.
Meet Ida Red.
The store name comes from a Bob Wills' song. It inspired Woodie Gutherie to do a cover and was the basis for Chuck Berry's "Maybelline." And it's now the newest store in Tulsa. Ida Red was supposedly a mythical woman and the connection to Bob Wills is due to Ida Red's connection with Cain's Ballroom.
Ida Red manager Angelene Wright said that the Rogers wanted a place in Midtown where people could purchase Cain's t-shirts and concert tickets. From that initial concept, the store has expanded to include much, much more. I'll hold off on that for just one moment. Let me first tell you about the fashions found at Ida Red.
Ida Red sports everything a person shooting for rock and roll apparel could ask for. There are, of course, plenty of Cain's Ballroom t-shirts. The assortment has various colors and styles and there is even a Cain's polo. You will also see a bakery display case in the store. Though not filled with cupcakes, it also features Cain's t-shirts rolled up and ready for devouring. As far as Cain's merch goes, you can find Cain's shot glasses, hats and buttons throughout the store.
You can also purchase tickets to Cain's events or even tickets to a show at Brady Theater. Any gettix.net tickets can be purchased at the store as well.
Ida Red also features its own line of clothing. There are totes for women in hounds tooth, denim and red. There are also men's and women's t-shirts created specifically for the store. There is only a certain number of, as Wright puts it, "collector's items." These graphic tees range in a variety of looks, but each has a distinct rock n' roll vibe. That attention to music detail is also prominent in an upcoming t-shirt that resembles an old Hank Williams poster.
And Western Wear
The store isn't entirely rock n' roll themed. Because its focus is on celebrating Tulsa's musical history, there is a bit of a country twang. It's in the Hank Williams t-shirt and in the line of clothing by Rockmount Ranch Wear. Its t-shirts feature a cowboy being bucked (if that's the right word) off a horse. Ida Red also carries Rockmount western shirts. For men, they are black or white and have horseshoe shaped patterns on the chest; for girls they are blue and white gingham, just like Dorothy in The Wizard of Oz.
Bella shirts have photo-graphics bordered by rhinestones. The photos feature a pin-up like icon with "Trailer Trash" or a cowgirl with "Wolf City Rodeo." There's also one honoring Mexico's Day of the Dead, with three skeletons holding musical instruments. Another women-centric line is the PeaceLoveMom tees. This label has waffle tees with various graphics for rockin' moms.
There are men's t-shirts with The Beatles' lyrics to "Strawberry Fields Forever" transcribed on the back and t-shirts with Jimi Hendrix on them. For the ladies, there is the Alternative Apparel line that features graphics like "Peace Please" with a peace sign that looks decoupaged. There are shirts that say "Rocking out since age 8" or "Just Let Me Do My Dance and Groove."
All the lines of t-shirts for men and women are very thin, very soft vintage-like tees. Ida Red is also expanding its line of children's wear so that junior can be just as fashionable as mom and dad.
Accessories abound Ida's walls as well. You'll find Tom's Shoes, the comfortable Vans-esqe shoe that donates a pair to a child in need for every pair purchased. There are belts, belt buckles, luggage tags, candles, stationary, decorative match holders, contact cases, necklaces, coin purses and necklace charms. Each has a little something that gives it a whimsical rock-like air. There are also rings created by local crafter Knit Owl.
Coke, Candy & Local Flavors
Now, as for other things you can find, let me start with the soda/pop collection. Whatever name you give sugary carbonated beverages, you can appreciate the old-fashioned collection assembled at Ida Red. It's all kept cool in old-fashioned glass bottles that require a bottle opener. There are the classics--the Classic Coke or Dr. Pepper--but there are 40 flavors ranging from Orange Cream, Ginger Beer Twist, Ginseng Citrus Splash and other old school classics like Jolt, Frostie Concord Grape and Big Red. Certainly not the soda flavors or brands you'd find at QuikTrip or a local grocer.
And because everyone needs a snack to go with an icy cold beverage, there is a wall of classic candies and treats to compliment whatever soda pop you purchase. It's the things you see made on the Food Network's "Unwrapped" but swear you've never seen in real life. Or enjoy the candies you haven't seen for ages. Recall Moon Pies, Oh Henry candy bars, Cracker Jacks, Fizzies, wax lips, candy cigarettes, Chick-o-Sticks and Cow Tales.
Because Ida Red's main intention is to provide a place for Tulsa to find out more about local music, you'll also find CDs from local artists in the store. Local music is played overhead in the store so you can hear it while you shop. A large projection screen in the back plays local performances. The walls also feature music posters that are for sale. There's Stevie Ray Vaughn, The Beatles, Dylan, and Jimi Hendrix; Ida Red is working to get more original concert posters reprinted.
And while local artists are closest to Ida Red's heart, they also have another interesting music selection, this one aimed at the very young. The CDs feature major acts performing lullabies. Lull your child to sleep with the sweet tender sounds of Metallica, Led Zeppelin, The Rolling Stones, The Eagles or Bob Marley. In fact, Wright said that the whole store is meant to appeal to the younger crowd. But it's a great place for people of all ages. There will be live music played regularly on the weekends, but there's also free wifi, so people are welcome to bring a laptop to check email and chill in the lounge area. Wright said that the intention is to give Tulsans a place to find out more about Tulsa's history of music, to educate and celebrate that sound.
Ida Red is at 3346 S. Peoria and is open Tuesdays and Wednesdays from 11am-7pm and Thursday--Saturday from 11am to midnight. For convenient transportation needs on the weekends, T-Town Trolley stops in front of the store. You can't get much more rock n' roll than that.
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