At the beginning of this month, PLANiTULSA was scheduled to begin a publicity push to drive Tulsans to attend the citywide workshops on September 22 and 23.
The PLANiTULSA team, headed by Fregonese Associates, includes two local public relations firms, RexPR and Xposure, charged with generating public awareness and involvement. Xposure, headed by Risha Grant, is focused on outreach to the African-American community.
The 100 or so community leaders who were selected as PLANiTULSA Partners are central to Fregonese's community outreach strategy. Each Partner is expected to use his or her contacts and organizational affiliations to get the word out about the workshops.
In a presentation made to PLANiTULSA Partners and Advisers in July, Fregonese outlined the elements of a campaign blitz for the workshops:
Partnerships with local media outlets
TV and radio programs (morning shows, radio interviews, etc.
Generate media buzz
Newspaper ads in the (daily paper)
PSAs, YouTube, MySpace
Constantly updated website
UTW sought information from PLANiTULSA staff on how much of this blitz has been executed, but by press time, no answers had been received. The PLANiTULSA website has been relaunched with new content.
As of this writing, no one from Fregonese or anyone contracted to publicized PLANiTULSA had contacted Urban Tulsa Weekly about getting word of this hugely important event to the public.
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