Since the passage of the 2018 Farm Bill cannabis consumers can find cannabis products everywhere they look. Smokable cannabis flower is a dried, cured bud that provides natural relief for a variety of health issues, such as pain, depression and anxiety, and insomnia. Legal hemp and cannabis come with environmental costs. Poor farming practices, disposable consumption methods, and bulky packaging mandated by federal and state laws create waste that the cannabis industry is working to address. Take a look at some of the current THC manufacturing and packaging processes.
Single-use plastic is the name of the packaging game.
THC and CBD products face strict government regulations and consumers can only access those products that state and local laws allow. Eco-conscious consumers are increasingly seeking THC brands with sustainable practices. The problem is that state packaging requirements open the door for single-use plastics, such as the addition of child-proof packaging add-ons. Different states have different labeling requirements for smokeable cannabis and manufactured cannabis products such as edibles, topicals, and extracts.
Automating your product line is a smart way to improve efficiency, reduce waste, and create greater throughput. Douglas Machine is a leader in paperboard, corrugated, and shrink-film packaging solutions. They offer mid to high-speed case and tray packers, innovative shrink-wrap systems, cartoners, robotic palletizers, and variety pack systems.
Their vertical cartoner can handle a large load of product while saving production floor space and reducing changeover points. The low to mid-speed intermittent motion cartoner can produce cartons and trays on the same machine. The innovative design of Douglas Machine vertical cartoning machines brings precision to the product line while minimizing waste and improving efficiency.
The current trends in cannabis branding and packaging.
Next time you look at a cannabis product, keep an eye out for these five branding and packaging trends:
1. Leafy Imagery
Seeing a leafy green cannabis leaf on product packaging may seem obvious, but that one symbol makes cannabis products universally identifiable. Brands add their personal twist on the cannabis leaf, either by using a different color palette or incorporating other design elements.
2. Shades of Green
Cannabis users value the natural, organic nature of cannabis products. The more raw and organic the packaging, the more popular and trendy products are. Cannabis packaging incorporates subdued shades of greens and browns to denote how natural the product is. The language, font, logo, and packaging design also denotes a certain natural brand distinction.
3. Health Focus
Federal law prohibits any cannabis manufacturer to make health or medical claims on their labels and packaging. The Federal Drug Administration (FDA) doesn’t regulate cannabis products and therefore cannot substantiate any medical claims. You will notice that cannabis brands are using medical or pharmaceutical symbols and colors on their packaging, especially on topicals and cosmetics.
Many companies are taking a minimalist approach to their branding, considering how bulky and wasteful packaging can become to meet regulations. Clean, simple designs give cannabis products a stylish, contemporary look that fits the theme of relaxation and wellness.
5. Play on Stereotypes
Cannabis packaging often features a clever play on words or alludes to the counterculture. Playing on stereotypes is a fun way to make explicit references to using cannabis products recreationally. A growing number of people are turning to cannabis for its purported health benefits. Delta-8 THC is a cannabinoid native to the cannabis flower. It’s an isomer of CBD, a derivative of hemp and CBD, found in products with less than 0.3 percent Delta-9-THC. There are some psychoactive effects similar to tetrahydrocannabinol, but without the paranoia sometimes associated with THC.
Savage Enterprises creates high-quality, premium Delta-8 THC products designed to help you maintain a healthy lifestyle. Their Delta-8 THC products are derived from the hemp plant and CBD, and all of their extracts undergo third-party lab testing. Their product line features the easy-to-puff delta 8 cartridge, tinctures, edibles, and disposable pods in a variety of strain-specific terpenes, flavors, Indica, and Sativa blends. Whether you are seeking calming energy or an uplifting feel, the best way to supplement your health and wellness goals is to incorporate Delta-8 THC.
Cannabis brands are making the shift toward more eco-conscious packaging options when possible and finding unique ways to play up product branding. Cannabis product labeling is all about leafy imagery, shades of green, health focus, minimalism, and play on stereotypes.