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How Application Integration Impacts Customer Experience

Anyone who has ever had a job where customer interactions are required is probably familiar with the phrase “the customer is always right.” This...
a person holding a phone

Anyone who has ever had a job where customer interactions are required is probably familiar with the phrase “the customer is always right.” This is the main motto for so many companies because when you’re building a business, you want to make it all about the customer. You create an enterprise to offer solutions to your community. From retail to tech startups and even healthcare, all businesses share that centralized goal. You’re passionate about helping people by creating products that help make their lives easier and better. If this truly is your goal, then improving your customer experience should always be your first priority.

One of the best ways you can help create a stellar customer experience is by first finding effective solutions and insights to keep things running smoothly behind the scenes. You have so much data that you’re constantly processing, so you can better understand and adapt to your clients. But with so much information coming in from various areas, you need the best practices to streamline all of your data. This is where application integration comes in.

With the help of these systems and solutions, you can guarantee all your applications, data sets, and programs can communicate effectively with each other in one business process. Rather than sitting in separate data silos that aren’t compatible, application integration solutions act as a bridge between all your data and information to convert them to one database. By staying connected, you’re able to better understand your customers, find new solutions for them, and be ready for whatever emerging technology may aid you in the future. Here are just a few other ways having great application integration will positively impact your customer experience.

Respond to problems with innovative solutions quicker.

With application integration services, you can respond and react to problems much quicker than with traditional business intelligence. You don’t have to wait for information to process or dashboards to be formed throughout multiple systems; instead all the data is laid out in an easy-to-read metric format. From there, you’ll be able to find innovative solutions in half the time because you’re asking the right questions. By responding quickly to customer needs, you aren’t leaving them waiting. In a world of immediate gratification, that can go a long way in improving your customer service.

Engage directly with your customers.

If you want to get ahead with your company, you need to find better ways to directly engage with your customers. Application integration will often include event-driven architecture or AI technology that can help your customers find what they need immediately. Not only are you connecting data sources on your end, but you’re providing your clients with integrated solutions wherever they are. Show you can relate to your customers by giving them the same creative solutions upfront.

You can also utilize a voice of the customer program to communicate in a way that appeals to them best and hits key points for customer expectations. Don’t just act like a big enterprise that doesn’t hear and understand your customers. Take the time to get to know them in different ways, and communicate effectively with a better service of the right voice and solutions that will make them feel engaged with your organization.

Transition to more updated technology and software with ease.

Overall, application integration helps you stay on the cutting edge of your software systems. By prioritizing efficiency and connectivity, you’re showing your customers that you’re prepared for the future. With everything already integrated, you’re ready to adapt to new technology or software needs with ease.

By showing that you’re adaptable, your clients can start to trust that you’ll have their backs no matter what. You can also stay motivated and productive because you’re focused on their needs rather than understanding software updates or dealing with busy work. Keeping everything connected and working together is a great solution for any company and for all customers.

Nathan Gardner is a graduate of University of Washington in Seattle. He is a contributing writer for Urban Tulsa, and a freelance writer for several other online publications.
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